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To bet on you in 2021 means to invest in your personal monopoly. To make it in this life, it boils down to making yourself useful or making yourself scarce. This webinar will show you how personal branding is the most powerful content strategy in your efforts to stand out and achieve high visibility in your online communities. Join us, all you need to succeed is YOU.
Agenda
2
00PM
-
2
30PM
Introduction
Sharon MumbiThe Webinar will kick off with introductions of the panelists and the agenda of the webinar.
Wednesday, February 17, 2021
2
00PM
-
2
15PM
Success stories
Sharon Mumbi•Eric Schmidt•Edjir CelinSpeakers share how personal branding has helped them achieve life and career goals
2
15PM
-
2
30PM
Tuesday, February 16, 2021
2
45PM
-
3
45PM
Do what no one has done or do what others are doing better
Oliver LompartLearn how to find your niche by considering; your skills, industry, existing market gaps, passions, hobbies, and interests.
Wednesday, February 17, 2021
2
30PM
-
2
45PM
Monetizing your niche
Eric SchmidtHow to conduct a feasibility analysis to determine the viability of your niche. How to generate feasible business ideas from your niche
2
45PM
-
3
15PM
Business Planning
Eric SchmidtHow to turn your ideas, passions, hobbies, etc. into a business plan.
Tuesday, February 16, 2021
3
30PM
-
4
00PM
Developing your message
Kseniia FarkasDevelop your personal brand message by answering the following questions; who, what, and why? Who are you, what do you have to offer and why should we pay attention to you?
Wednesday, February 17, 2021
3
15PM
-
3
45PM
Choosing the best channels
Alex Santafe•Sharon MumbiSocial media marketing crash course. How to create attractive job profiles, websites, portfolios, etc at a low cost.
3
45PM
-
4
15PM
Tuesday, February 16, 2021
4
30PM
-
4
45PM
How to do an elevator pitch
Eric SchmidtA quick lesson on how to pitch yourself or an idea in one minute.
Wednesday, February 17, 2021
4
15PM
-
4
45PM
Tuesday, February 16, 2021
4
45PM
-
5
15PM
Content is King
Sharon Mumbi•Alex SantafeCreating content based on your brand message. Learn the importance of and how to create a simple content plan/calendar to deliver your message on different channels.
Introduction
The Webinar will kick off with introductions of the panelists and the agenda of the webinar.
Speakers
Sharon Mumbi
Digital Marketing Associate at Glue UpA renowned digital marketing expert with great experience in helping both companies and individuals create brands that put them in front of the right customers or employers.
She is also a personal development enthusiast and has coached several graduates on how to sell their skills, value, personality, etc to employers.
Success stories
Speakers share how personal branding has helped them achieve life and career goals
Speakers
Sharon Mumbi
Digital Marketing Associate at Glue UpA renowned digital marketing expert with great experience in helping both companies and individuals create brands that put them in front of the right customers or employers.
She is also a personal development enthusiast and has coached several graduates on how to sell their skills, value, personality, etc to employers.
Eric Schmidt
CEO of EventbankCEO of EventBank, a cloud-based engagement management software company. Asia and Africa's #1 event and membership management software platform.
As CEO of EventBank, Eric Schmidt is focused on delivering cloud solutions that transform the way professional communities enable and enrich relationships. EventBank has clients in over 40 countries and continues to expand in emerging and developing markets around the world. Over the last 18 years, Eric has founded and incubated several companies from the ground up. He maintains substantial experience with venture capital and private equity investments.
Eric is an elected member of American Chamber of Commerce in China's Board of Governors (2017, 2018 & 2019) and is recognized as an authority on digital technologies and business in Asia. He has been featured in media such as The Wall Street Journal, Financial Times, Baron’s, BBC, CCTV, China Daily, and numerous other outlets.
Eric once traced Marco Polo’s route from Beijing, China to Venice, Italy, 100 days by bicycle – he was appreciatively sponsored by Nike and Philips.
Specialties: General Management, Corporate Development, Software and Cloud Technologies, Product Development, Business Operations, Financial Strategy and Consulting, Venture Capital, Private Equity Investments, Technology, China Business, Entrepreneurship, Events, Marketing, Professional Communities
Edjir Celin
Senior Sales Manager at EventbankEdjir Celin is an experienced sales manager who specializes in helping organizations communicate the value of their products to the right people.
He has brought in millions of dollars worth of sales revenue to Eventbank.
21st-Century Skills
21st-Century skills that any adult must have.
Speakers
Sharon Mumbi
Digital Marketing Associate at Glue UpA renowned digital marketing expert with great experience in helping both companies and individuals create brands that put them in front of the right customers or employers.
She is also a personal development enthusiast and has coached several graduates on how to sell their skills, value, personality, etc to employers.
Alex Santafe
Creative Director of EventBankAn award-winning creative director who has designed countless projects, websites, platforms, etc. He has helped countless organizations build their brands from nothing to becoming the talk of their countries.
Monetizing your niche
How to conduct a feasibility analysis to determine the viability of your niche. How to generate feasible business ideas from your niche
Speakers
Eric Schmidt
CEO of EventbankCEO of EventBank, a cloud-based engagement management software company. Asia and Africa's #1 event and membership management software platform.
As CEO of EventBank, Eric Schmidt is focused on delivering cloud solutions that transform the way professional communities enable and enrich relationships. EventBank has clients in over 40 countries and continues to expand in emerging and developing markets around the world. Over the last 18 years, Eric has founded and incubated several companies from the ground up. He maintains substantial experience with venture capital and private equity investments.
Eric is an elected member of American Chamber of Commerce in China's Board of Governors (2017, 2018 & 2019) and is recognized as an authority on digital technologies and business in Asia. He has been featured in media such as The Wall Street Journal, Financial Times, Baron’s, BBC, CCTV, China Daily, and numerous other outlets.
Eric once traced Marco Polo’s route from Beijing, China to Venice, Italy, 100 days by bicycle – he was appreciatively sponsored by Nike and Philips.
Specialties: General Management, Corporate Development, Software and Cloud Technologies, Product Development, Business Operations, Financial Strategy and Consulting, Venture Capital, Private Equity Investments, Technology, China Business, Entrepreneurship, Events, Marketing, Professional Communities
Do what no one has done or do what others are doing better
Learn how to find your niche by considering; your skills, industry, existing market gaps, passions, hobbies, and interests.
Speakers
Oliver Lompart
Operations and Marketing Manager at EventBankRigorous Analyst & Marketer, with proven ability to work creatively and analytically in a problem-solving environment. Curious to find answers to business issues through data and experience to help companies become better.
Passionate about [in alphabetical order]: Bike Sharing, Bitcoin, Business Models, Cryptocurrencies, Cycling, China, Data Mining, Economy, Education, Innovation, Management Consulting, Marketing, Social Media, Startups, Strategies, and Technology.
Business Planning
How to turn your ideas, passions, hobbies, etc. into a business plan.
Speakers
Eric Schmidt
CEO of EventbankCEO of EventBank, a cloud-based engagement management software company. Asia and Africa's #1 event and membership management software platform.
As CEO of EventBank, Eric Schmidt is focused on delivering cloud solutions that transform the way professional communities enable and enrich relationships. EventBank has clients in over 40 countries and continues to expand in emerging and developing markets around the world. Over the last 18 years, Eric has founded and incubated several companies from the ground up. He maintains substantial experience with venture capital and private equity investments.
Eric is an elected member of American Chamber of Commerce in China's Board of Governors (2017, 2018 & 2019) and is recognized as an authority on digital technologies and business in Asia. He has been featured in media such as The Wall Street Journal, Financial Times, Baron’s, BBC, CCTV, China Daily, and numerous other outlets.
Eric once traced Marco Polo’s route from Beijing, China to Venice, Italy, 100 days by bicycle – he was appreciatively sponsored by Nike and Philips.
Specialties: General Management, Corporate Development, Software and Cloud Technologies, Product Development, Business Operations, Financial Strategy and Consulting, Venture Capital, Private Equity Investments, Technology, China Business, Entrepreneurship, Events, Marketing, Professional Communities
Choosing the best channels
Social media marketing crash course. How to create attractive job profiles, websites, portfolios, etc at a low cost.
Speakers
Alex Santafe
Creative Director of EventBankAn award-winning creative director who has designed countless projects, websites, platforms, etc. He has helped countless organizations build their brands from nothing to becoming the talk of their countries.
Sharon Mumbi
Digital Marketing Associate at Glue UpA renowned digital marketing expert with great experience in helping both companies and individuals create brands that put them in front of the right customers or employers.
She is also a personal development enthusiast and has coached several graduates on how to sell their skills, value, personality, etc to employers.
Developing your message
Develop your personal brand message by answering the following questions; who, what, and why? Who are you, what do you have to offer and why should we pay attention to you?
Speakers
Kseniia Farkas
Senior Sales Executive at EventbankGuest speaker
Engaging your community
Networking skills and social media engagement.
Speakers
Sharon Mumbi
Digital Marketing Associate at Glue UpA renowned digital marketing expert with great experience in helping both companies and individuals create brands that put them in front of the right customers or employers.
She is also a personal development enthusiast and has coached several graduates on how to sell their skills, value, personality, etc to employers.
Oliver Lompart
Operations and Marketing Manager at EventBankRigorous Analyst & Marketer, with proven ability to work creatively and analytically in a problem-solving environment. Curious to find answers to business issues through data and experience to help companies become better.
Passionate about [in alphabetical order]: Bike Sharing, Bitcoin, Business Models, Cryptocurrencies, Cycling, China, Data Mining, Economy, Education, Innovation, Management Consulting, Marketing, Social Media, Startups, Strategies, and Technology.
Interview Coaching
How to ace an interview.
Speakers
Sharon Mumbi
Digital Marketing Associate at Glue UpA renowned digital marketing expert with great experience in helping both companies and individuals create brands that put them in front of the right customers or employers.
She is also a personal development enthusiast and has coached several graduates on how to sell their skills, value, personality, etc to employers.
Eric Schmidt
CEO of EventbankCEO of EventBank, a cloud-based engagement management software company. Asia and Africa's #1 event and membership management software platform.
As CEO of EventBank, Eric Schmidt is focused on delivering cloud solutions that transform the way professional communities enable and enrich relationships. EventBank has clients in over 40 countries and continues to expand in emerging and developing markets around the world. Over the last 18 years, Eric has founded and incubated several companies from the ground up. He maintains substantial experience with venture capital and private equity investments.
Eric is an elected member of American Chamber of Commerce in China's Board of Governors (2017, 2018 & 2019) and is recognized as an authority on digital technologies and business in Asia. He has been featured in media such as The Wall Street Journal, Financial Times, Baron’s, BBC, CCTV, China Daily, and numerous other outlets.
Eric once traced Marco Polo’s route from Beijing, China to Venice, Italy, 100 days by bicycle – he was appreciatively sponsored by Nike and Philips.
Specialties: General Management, Corporate Development, Software and Cloud Technologies, Product Development, Business Operations, Financial Strategy and Consulting, Venture Capital, Private Equity Investments, Technology, China Business, Entrepreneurship, Events, Marketing, Professional Communities
How to do an elevator pitch
A quick lesson on how to pitch yourself or an idea in one minute.
Speakers
Eric Schmidt
CEO of EventbankCEO of EventBank, a cloud-based engagement management software company. Asia and Africa's #1 event and membership management software platform.
As CEO of EventBank, Eric Schmidt is focused on delivering cloud solutions that transform the way professional communities enable and enrich relationships. EventBank has clients in over 40 countries and continues to expand in emerging and developing markets around the world. Over the last 18 years, Eric has founded and incubated several companies from the ground up. He maintains substantial experience with venture capital and private equity investments.
Eric is an elected member of American Chamber of Commerce in China's Board of Governors (2017, 2018 & 2019) and is recognized as an authority on digital technologies and business in Asia. He has been featured in media such as The Wall Street Journal, Financial Times, Baron’s, BBC, CCTV, China Daily, and numerous other outlets.
Eric once traced Marco Polo’s route from Beijing, China to Venice, Italy, 100 days by bicycle – he was appreciatively sponsored by Nike and Philips.
Specialties: General Management, Corporate Development, Software and Cloud Technologies, Product Development, Business Operations, Financial Strategy and Consulting, Venture Capital, Private Equity Investments, Technology, China Business, Entrepreneurship, Events, Marketing, Professional Communities
Content is King
Creating content based on your brand message. Learn the importance of and how to create a simple content plan/calendar to deliver your message on different channels.
Speakers
Sharon Mumbi
Digital Marketing Associate at Glue UpA renowned digital marketing expert with great experience in helping both companies and individuals create brands that put them in front of the right customers or employers.
She is also a personal development enthusiast and has coached several graduates on how to sell their skills, value, personality, etc to employers.
Alex Santafe
Creative Director of EventBankAn award-winning creative director who has designed countless projects, websites, platforms, etc. He has helped countless organizations build their brands from nothing to becoming the talk of their countries.
Speakers
Edjir Celin is an experienced sales manager who specializes in helping organizations communicate the value of their products to the right people.
He has brought in millions of dollars worth of sales revenue to Eventbank.
Kseniia
Farkas
Senior Sales Executive at Eventbank
Guest speaker
Oliver
Lompart
Operations and Marketing Manager at EventBank
Rigorous Analyst & Marketer, with proven ability to work creatively and analytically in a problem-solving environment. Curious to find answers to business issues through data and experience to help companies become better.
Passionate about [in alphabetical order]: Bike Sharing, Bitcoin, Business Models, Cryptocurrencies, Cycling, China, Data Mining, Economy, Education, Innovation, Management Consulting, Marketing, Social Media, Startups, Strategies, and Technology.
A renowned digital marketing expert with great experience in helping both companies and individuals create brands that put them in front of the right customers or employers.
She is also a personal development enthusiast and has coached several graduates on how to sell their skills, value, personality, etc to employers.
An award-winning creative director who has designed countless projects, websites, platforms, etc. He has helped countless organizations build their brands from nothing to becoming the talk of their countries.
Eric Schmidt
CEO of Eventbank
CEO of EventBank, a cloud-based engagement management software company. Asia and Africa's #1 event and membership management software platform.
As CEO of EventBank, Eric Schmidt is focused on delivering cloud solutions that transform the way professional communities enable and enrich relationships. EventBank has clients in over 40 countries and continues to expand in emerging and developing markets around the world. Over the last 18 years, Eric has founded and incubated several companies from the ground up. He maintains substantial experience with venture capital and private equity investments.
Eric is an elected member of American Chamber of Commerce in China's Board of Governors (2017, 2018 & 2019) and is recognized as an authority on digital technologies and business in Asia. He has been featured in media such as The Wall Street Journal, Financial Times, Baron’s, BBC, CCTV, China Daily, and numerous other outlets.
Eric once traced Marco Polo’s route from Beijing, China to Venice, Italy, 100 days by bicycle – he was appreciatively sponsored by Nike and Philips.
Specialties: General Management, Corporate Development, Software and Cloud Technologies, Product Development, Business Operations, Financial Strategy and Consulting, Venture Capital, Private Equity Investments, Technology, China Business, Entrepreneurship, Events, Marketing, Professional Communities
Sponsors and Partners
Event Sponsor
Brighter Monday Kenya
Brighter Monday helps individuals boost their skills and profile, provide personalized career guidance and match them with the right opportunities.
https://www.brightermonday.co.ke/
Event Partner
Yusudi Africa Ltd
Yusudi is an award-winning, NITA certified social enterprise that focuses on delivering high quality, holistic learning experiences that achieve behavioral change. The organization has trained over 2000 youth through our core programs with an 87% employment rate. Their training and coaching have also been used by the likes of Blaze from Safaricom, Andela, UN-Habitat, and Red Cross, as they can see the value of our customized, experiential approach.
https://www.yusudi.co/Community
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